For my first early intervention, I wanted to target the issue I have been facing of explaining the complex subjects my project aims to tackle in a simple format. I then intend on utilising the simplified format of my ideas to engage my stakeholders of hospitality businesses.
To read further on my exploration of how I reached the formulation of this intervention, pleasure read my earlier post on developing interventions here: https://nicoleparkes.myblog.arts.ac.uk/2021/04/25/developing-an-early-intervention/
Intervention 1 – Engaging Hospitality Businesses
I have developed a video which aims to metaphorically express the importance and value that applying nature into hospitality spaces could have for hospitality business and their customers.
The video aims to break down my intrinsic aims for my project by utilising a metaphor that everyone is familiar with. This being unscented candles vs scented candles. The purpose of showcasing this video to my stakeholders is to help them engage with my work and feel they can actively contribute and get involved in what it is trying to achieve, rather than it being a project which utilises complex terms and ideas that are skewed at purely academics.
Iteration 1:
Below is the first iteration I made of my video. I have since adapted this video, as I felt the audio including technical terms such as biophilic was unapproachable for the individuals in the hospitality industry I am trying to engage. Also, I felt this initial audio didn’t explicitly showcase the point of re-connecting to nature, rather it more focused upon the wellbeing benefits of nature which isn’t the primary focus of my project.
Iteration 2:
Below you can see the updated version of my video, which I intend on showing to my stakeholders of hospitality businesses that serve food and drinks, to get them involved in the conversation around creating a re-connection to nature in their spaces.
After showing this video to my stakeholders, I plan to ask them how this made them think about the possible values of the integration of nature and re-connecting to nature in hospitality spaces. I will then ask if they now feel that the integration of nature is something they would be interested in testing out in their spaces and why? I will ask if they have any initial ideas of where they would benefit most from applications of nature to re-connect people with nature and how they think this may look?
Consequently, the point of this intervention is to start a meaningful conversation with my stakeholders, rather than overwhelming them with technical terms and ‘fluffy’ complex ideas.
Bibliography
Ideal Home (2019) “You won’t believe how much Brits are spending on candles each year! How much money are you burning? Ideal Home [Online] https://www.idealhome.co.uk/news/brits-annual-spending-candles-222764 Accessed 27/04/21