The online sharing group I have developed via Facebook aimed to provide a space for customers of hospitality spaces to post applications of nature that they like or dislike accompanied by short comments as to why they hold this opinion. The change was to be created by this intervention utilising the data to develop applications of nature that are attractive to customers.
However, recent results from the group have been limited in regards to user posts as it has predominately involved posts just from myself that people have then liked or reacted to. This may be due to people being fearful to post in a new group or it may be a factor of people moving away from utilising Facebook as a key channel of social media. The group has gained a few members suggesting that there is an audience for this type of space/ community or conversation but perhaps Facebook isn’t the best way to access this audience. Therefore I review forming this Facebook community as a FAILURE.
Subsequently, I have adapted the Nature In Instagram page to move away from the initial idea of using the page to post a curated version of the posts from the sharing group. Instead, I have moved the Instagram to focus more upon the aspect of promoting hospitality spaces that are showcasing nature and improving connections to nature through directing people to spaces that incorporate nature already. This page is gathering a steady following which is currently at nearly 70 followers. However, no one has truly engaged conversation in the comments section so far meaning this type of content may be gauged towards one sided sharing of spaces rather than a community engagement in people sharing if they visit the spaces I display.
Posts
Below is a link to the Instagram page, as well as links to different posts on there showcasing different venues utilising nature:
In this below post I actually received a like and comment from the hospitality venue I was promoting. Suggesting that in the future, venues may wish to be featured on the page and it could add to the business’s aims to meeting sustainability targets if there were featured on a page promoting unison with nature.
https://www.instagram.com/p/CSEQgO_lEuu/?utm_source=ig_web_copy_link
More examples of posts featuring nature in venues:
https://www.instagram.com/p/CR8nKS6jBYq/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CSEVB90FCjv/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CS87LNxI6ut/?utm_source=ig_web_copy_link
I have also been utilising the page to post natural images and videos (see below) asking questions in the caption, like how do you get your inspiration? and informing people that connecting with nature aids creativity.
https://www.instagram.com/reel/CS6zHngIcgB/?utm_source=ig_web_copy_link
Reflection
As the next step and iteration of this intervention, I will continue to spread the word and raise awareness for hospitality venues showcasing nature in innovative ways, to hopefully attract customers to chose to visit these spaces and improve their connection to nature. I will also post short facts on this page of the benefits of connecting to nature to add to the persuasion that it is vital to health to have connections to the natural world.
Furthermore, I will also look to other forms of social media and websites to get people engaged in the conversation around biophilic designs in hospitality and change the messaging that it is simply just about adding plants into spaces. This will also aim to make biophilic design more engaging, fun and novel for the customers, consequently aiding businesses through added customers. This intends to create a buzz around the use of Biophilic design in hospitality spaces which will, in turn, provide greater reception for the natural events and experiences I plan as iterations of the herb intervention I conducted at Chelsea.