At present I am further planning for my technobiophilic immersive natural event to run in September at the Chelsea Collage of Arts Canteen space. In this planning I am aiming to targeting customers senses to develop a truly immersive natural experience that accompanies the food offering of the venue.
During my recent tutorial, Jasminka suggested that to make the scents I utilise truly target customers sense of smell, I should contact scent experts. The experts can then pass on their knowledge around the effective use of scents and they may even be interested in collaborating to develop unique natural scents to utilise in the events.
Jasminka recommended a former CSM student, Maya Njie, as a scent expert and so I have since emailed her in the hope of getting to speak with her in a meeting to learn from her scent knowledge and potentially collaborate (see below).
https://www.mayanjie.com/press
I have also emailed scent experts around London that I have found through researching, as I didn’t want to put all my eggs in one basket as it were and hope Maya would be able to assist me.
Scent Exerts Contacted:
- Lizzie Ostrom – Founder of Odette Toilette
- https://www.odettetoilette.com
- Emmanuelle Moeglin – Founder of Experimental Perfume Club
- https://www.fragrancefoundation.org.uk/meet-the-team?category=Meet%20the%20Perfumers&name=Emmanuelle%20Moeglin&id=85
- Fran Brown – Fragrance Consultant at Urban Apothecary
- https://urbanapothecarylondon.com
- Betty and Michael Hawksley – Founders of Les Senteurs
- https://www.lessenteurs.com/pages/history
Reflection:
I feel gaining expertise in the area of scent can really help to add depth to my intervention and hopefully engage and attract greater customers. I believe that scent is one of the lesser targeted senses when it comes to natural design, but when interacting with physical plants it is one of the most intriguing and delightful aspects. Therefore, I hope the unique nature of this offering to re-connect with the natural world may prove successful.