Nature In Community Planning/ Future of Nature In

Structure of Community Content: 

  • Monthly Talks 
    • Featuring guests and charging a viewing fee
    • Panel discussions and one to one podcast style
  • Weekly Community Discussions – on Clubhouse 
    • The week after the talk, the discussion will be based upon the content of the talk, in almost a book club style format, allowing the talk to be unpacked and applying the ideas to personal circumstances
  • Content Uploads 2/3 times a week
    • Provoking community discussion and contribution, as well as providing factual info 

Future Plans:

App/ Member’s area

  • Access to businesses/ designers – allowing members to view their work/ ideas and then message to collaborate/ work with them on projects to bring nature into cities

Aim of Nature In Community: 

Bringing together professionals to make bringing nature into city spaces an accessible and innovative priority.

Possible tag line – Making nature and sustainability an easily accessible, engaging priority for professionals working in and on city spaces. 

Everyone is concerned with acting more sustainably with nature, for the planet, especially in a professional/ corporate setting where there is pressure to be seen to be doing so.

The Nature In Community offers a one-stop-shop to access the leading experts, businesses, and ideas in bringing nature into city spaces.

Bringing nature into the city aids personal wellbeing and the climate crisis through protecting and enhancing nature as well as encouraging sustainability-conscious behaviors. 

Discussion and Collaboration: 

  • On current members current work with issues and questions regarding including nature
  • Instigating projects between members from connections made in the group
  • Members can post their work in the community inspired by community conversations

Content Ideas: 

Questions/ facts/ talking points/ games/ competitions/ interactive activities

  • Could look at introducing monthly themes or mini-series?
    • Theme could centre around that month’s panel discussion?
    • Mini-series idea – how to introduce nature through evoking the senses through the elements – air, wind, fire, earth, water
  • Games/ Interactive activities 
    • Interactive maps – Jauntly 
      • Map of biophilic/ natural places to visit in London
      • Map of the best biophilic/ natural spots to work in London (co-working/ cafes)
    • Group Collage 
      • Inviting members to post ways of adding nature in their work that week through images or text – these can be added to a collage of all the members posts 
  • Could begin posting content/ facts around a close look of nature and professionals in the city, gradually zooming out on the subsidiary impacts/ benefits of including nature in the cityscape 
  • Similar idea to ‘minute of me’ 
    • Community members post short videos of themselves – stating their work, goals and ideas
  • Post responses/ questions/ facts regarding the outcomes of COP26
  • Catching lucky leaf idea
    • Community members asked to post their reflections/ wants for good luck into the new year

Ideas for Talk Topics: 

  • How can nature improve wellbeing in the city? 
  • What can natural building do for your work/ life in urban interior spaces? 
    • Contact Jeffery Heart to guest speak
  • How can nature improve your work environment? 
    • Contact Percy Smith to guest speak
  • What does nature bring to the table? – benefits of nature to wellbeing and climate crisis
  • How can nature be introduced in designing urban interior spaces 
    • Contact architects and interior designers with natural deisgn professionals to guest speak
  • How can regenerative design aid our integration of nature into cities? 
    • Contact Carole Collet to guest speak
  • How can nature help graphic designers? – utilising nature for inspiration and for restorative rest bite 
    • Contact graphic and natural designers to guest speak
  • How can technology boost connections to nature?
    • Contact Sue Thomas and Kristina Libby to guest speak 
  • How can adding nature help your businesses attract more customers? -Economics of biophilic design
    • Contact Bill and Catie from Terrapin Bright Green to guest speak 
  • How targeting the senses can help to build connections to nature
  • Can you make a difference to biodiversity/ rewilding living in the city? 
  • Nature and Virtual Reality
    • Could link with Sam’s project for VR and mental health?
  • Nature and displacement activities from screens
    • Could link to Jariel’s project – utilise nature to give a the opportunity to step away from work and improve your project output
  • Nature and furniture
    • Contact Yarn Collective, John Lewis and alike to guest speak 
    • How products reduce carbon output and how natural materials help to improve wellbeing and build connections to nature, alongside benefits to climate crisis 
  • Is a green wall really the best we can do? 
    • General debate/ collaboration of companies pushing innovative ways of how nature can be added into spaces 
    • Could even form this idea into a competition – getting companies to collaborate and produce ideas to add nature to an internal city space 
      • The ideas can then be pitched as part of a competition where the winner gets to create their idea and install it in a given space
        • This does require someone to volunteer a space for the installation of the natural design
      • People will take part as it offers an opportunity to showcase their work, which can draw people to get involved in their work as customers or collaborators   
  • What is the power of plants in a city space? 
    • Contacts Planteria and Plant Designs to guest speak?
  • Nature and city culture – exploring in music, fashion, nightlife and how to incorporate nature
  • How to introduce nature in none-creative careers – nature for lawyers, bankers and business people in the city – ‘we haven’t forgotten about you’ 
    • Pushing past things companies do for their employees in regard to nature, such as adding nature to work environments and instead focusing mire upon how nature can aid personal work/ careers
  • Nature and food 
    • Contact chefs or the likes of Waitrose food magazine writers for a special 
    • How to feel close to nature through city food, where foraging and growing your own food is out of the question 
    • Nature for city chefs? – contact London honey company to guest speak? 
      • Bearing in mind out pricing people due to heightened prices of local produce? 
  • Nature and health/ wellbeing 
    • Exercise, yoga, mindfulness and nature’s integral role in instigating and elevating these practises 

More customer based: 

  • How can you bring nature to your life when living in the city with no garden? 
  • Nature for city kids 
    • How to get city kids to include nature in their lives, goals and ideas
      • Explore what’s out there for kids – ‘mind’ game looking at nature and now and getting kids to consider it at meal times

The Product 

  • App/ community platform 
    • Thursdays rebrand from honey pot that was hosted on Instagram and the oncoming birth of Web 3 suggests that the internets of social media is shifting towards a space where customised online community spaces are the form of social media whereby the spaces are less mindless scrolling and more mindful scrolling in community spaces of like-minded people 
      • Suggesting moving the online community group off linkedin to an own hosted platform might be the correct move to form the community into more of a viable business model
    • Companies/ experts/ professionals pay to be on the app as listed Nature In approved – subscription-based payment? – free gets you to see certain things but to utilise it properly or message people you have to subscribe? 
      • Possible feature/ section for venues wanting to add nature in projects and the professionals on the app can select them – the venues could pay to be listed in this section
    • Professionals want to join the app/ space to see who they can work with, see what projects are available and what ideas they can create/ utilise 
    • Could offer professional access first and then roll out to the public to access the listed professionals? 
    • The panels/ talks will be linked to/ access given via the app platform – free to members 
      • Or could do a tiered membership: 
        • Free- access to see some posted content (just enough to give the sense of the community and what to be achieved? 
        • Basic – access to members, messaging, and community content
        • Premium – access to all the above and panel discussions/ talks and access to listed venues or companies available for projects? 

Who to Get on Board with the Project – large targets: 

Technology Inspiration: 

  • Onezone app
  • Thursday app- Massively growth in short period of time – Jess Wreford Marketing lead 

Podcasts:

  • Design the future

Big Big: 

  • Bill Gates 
  • Google 
    • Off the back of how to avoid climate disaster – highlight need to include nature in all lines of professional work aimed in cities

Natural World:

  •  More younger generation figure of the likes of Chris Packham or Alan titschmarch 
    • Consider who this could be?

Reflection

Having started to grow the Nature In community on LinkedIn, through inviting the contacts I have made throughout my matsers journey to the page and uploading content, it is exciting to plan the future growth of the space.

I feel the platform of LinkedIn is the most suitable strating point to grow the community initially as it allows of easy acess to many professionals already on the site. However, looking to the future and growing this community and platform into a viable model for change and business I feel it may be best to move onto a self made home platform such as an app or website space that can be fully customisable and provide a space to unify people with alined intentions. Thus, helping to step away from the negative connotatons that can be brought into the soical media space. For instance, ideas of watsing time on the platforms through encourgaing habits of mindless scrollling. Also, with the prodicted trends in Web3 exploring future rises in social networking online moving off the current platforms I feel establishing a unique community space may be a suitable option.

My Positionality and Ethical Practice

Researching Positionality

Positionality statements need to include:

  1. The researcher’s worldview on the topic
  2. How this view shapes the scope of the research (background, identities, values, assumptions)
  3. Being conscious of biases, values, experiences

(Holmes, 2020) and (Youtube, 2015)

Statement of Positionality:

Why I am suited to utilising community to bring nature into city spaces:

I have a personal love for nature through growing up near the Peak District and having a keen gardener for a mother, nature has always been a prominent part of my life. However, having recently moved to London I experienced the harsh disconnect from nature in the city and therefore I wanted to make nature accessible for those in cities.

My undergraduate study of geography furthered this interest in the natural world under the lens of urban planning and green building, leading to my discovery of biophilic design. Subsequently, I aim to make the concept of biophilia approachable and integrated within the cityscape through multiple channels. My passion and skill to unite people and engage with stakeholders helped to drive this project into a community focus. The interdisciplinary and intersectionality nature of this project brings together my background and interests positionality.

My Position/ Biases:

My position as a privileged white female must be taken into consideration when placing nature at the forefront of current issues, as people in less privileged groups may have alternative priorities, with those living in deprived areas less likely to have visited natural spaces (GOV.UK, 2021). There are numerous controversies surrounding disparities in access to nature between different economic and ethnic groups (Nature Gap, 2020).

My education and access to nature ground my position as an expert in biophilia. However, I have currently assumed others have these privileges and failed to involve those who have not had access to education, which I will address in future community growth. 

I have consciously collaborated with experts of varying backgrounds and ethnicities across the globe ranging from the UK to America, Singapore, Norway, Italy, and beyond to collate as many different viewpoints as possible.

Additionally, I must listen to those individuals who do not value nature, understand their perspectives and try to address them through the communities’ efforts.

Maintaining an Ethical Study

To ensure I have maintained and ethical practise throughout my project and in line with the work of Khanlou and Peter (2005) all participants have been offered the opportunity to conseal their identity and withdraw from the research at any time.

Additionally,, participants have been informed how their contributions will be utilised and stored. Consent has been gained to distribute any content online.

Furthermore, I have educated participants in the field of the research, unpacking terms of biophilic and biomimetic design, creating informed conversation.

Reflections

From this research into positionalities, I feel informed and ready to approach bringing professionals into the Nature In Community that offers very different perspectives from my own. Be these perspectives in terms of ethnicity, economic grouping, geographical locations, or ideologies, and viewpoints. I recognise the importance of including the whole story in my work as much as possible, for the community to be able to create real change and bring nature into city spaces in ways that cater for and excite as many different people as possible to spread the power of nature!

Additionally, I am now confident that I will continue to conduct ethical research after exploring the work of Khanlou and Peter (2005). I will ensure all ethical standards are maintained throughout my project in now forming the Nature In Community and beyond the study of my MA.

Bibliography

GOV.UK (2021) ‘The People and Nature Survey for England: Adult Data Y1Q1 (April- June 2020) (Experimental Statistics) GOV.UK [Online]  https://www.gov.uk/government/statistics/the-people-and-nature-survey-for-england-adult-data-y1q1-april-june-2020-experimental-statistics/the-people-and-nature-survey-for-england-adult-data-y1q1-april-june-2020-experimental-statistics Accessed 29/09/21

Holmes, A.G.D., (2020). ‘Researcher Positionality–A Consideration of Its Influence and Place in Qualitative Research–A New Researcher Guide.’ Shanlax International Journal of Education8(4), pp.1-10.

Khanlou, N. and Peter, E., (2005) ‘Participatory action research: considerations for ethical review.’ Social science & medicine60(10), pp.2333-2340.

Nature Gap (2020) ‘Confronting Racial and Economic Disparities in the Destruction and Protection of Nature in America’ Nature Gap [Online] ‘https://www.americanprogress.org/issues/green/reports/2020/07/21/487787/the-nature-gap/ Accessed 20/10/21

Youtube (2015) ‘Positionality Statemnets’ Youtube [Online] https://www.youtube.com/watch?v=GpcIVzGYhVs Accessed 29/10/21

Literature – Benefits of Nature in Spaces

Benefits of Nature

Schertz et al., 2021:

The is a plethora of evidence demonstrating exposure to nature to create a more positive affective state (Schertz et al., 2021).

Schertz et al. (2021) unpack the different effects of nature based upon the mode in which it is delivered. For instance walking in nature, natural imagery and videos, or virtual reality. This aspect of the work is highly beneficial to my project, as these are methods I have and will utilise in the future. They identify aesthetic preferences for natural environments to be particularly important in impacting affective states.

The work of Schertz et al. (2021) also unpacks the use of nature in treating mood disorders, which again highlights the astonishing benefits and impacts nature-based experiences can have upon emotional states.

It is stated that people spend a disproportionate amount of time away from nature, by being indoors (Kahn et al. 2010).

Schertz et al. (2021) found that longer, more immersive natural experiences had the largest effects on mood, however, these interactions are not always possible. This also sits in line with my findings from my Herb Intervention, as participants left the interactions with nature needed to be longer to be improved, but the circumstances of the event didn’t allow for this.

It was also discovered that people often underestimate the benefits to their mood they will feel after interacting with nature (Nisbet and Zelenski, 2011). This further demonstrates the necessity for a community to share knowledge on the power and value of nature in spaces.

Another fascinating idea highlighted in the work of Schertz et al. (2021) comes from the work of Openlands who created ‘Get Outside’. This is an interactive map showcasing natural locations around Chicago, encouraging people to visit them. This is a riveting concept and one I will look to apply within my community as a starting activity, perhaps in the form of a map of natural spaces around London using Jauntly. Keep a lookout for future blog posts expanding and implementing this idea.

Houlden et al., 2018:

Houlden et al. (2018) state that nature improving mental wellbeing is undeniable and well researched. They go on to explore the evidence of greenspaces in association with mental health through quantitative research. They discovered greenspaces to have positive associations to mental wellbeing, this being strongest for hedonic wellbeing (see blog post: ‘Defining the measures to utilise in my project’).

(Critique)- The work of Houlden et al. (2018) looks at the power of green space on mental health through the lens of planning to look to including increased green spaces in planning development. Although this is very interesting to read, especially with my past work in urban planning for my geography degree, the planning framework isn’t relevant to my current project. The results showcasing the power of nature do however support my case for why nature needs to be brought into city spaces.

Kasap et al., 2021:

Kasap et al. (2021) explore the social and mental benefits of interacting with nature. They note nature to provide peaceful, supportive, and emotional pockets of solace.

They state that having connections with nature extends cognitive abilities through recharging attention learning capacities, memory, executive functioning, and improving creativity (Kasap et al., 2021).

Nature is also found to create a positive mood, boost psychological well-being and relaxation by reducing anxiety and stress (Kasap et al., 2021).

In social contexts, nature can aid social cohesion via improving behavior, perspective taking and creating social value orientation (Kasap et al., 2021).

Well-being can be improved through reduced stress, negative moods, depression, and anxiety via building connections to nature (Kasap et al., 2021).

It is shown that virtual reality experiences of nature are effective in aiding mental health (Scates et al., 2020; Reese et al., 2021; Yin et al., 2020)

Subsequently, utilising nature in spaces to promote and develop connections to nature can instill improved learning and cognition, mental health benefits and even aid the construction of more cohesive societies or neighborhoods (Kasap et al., 2021).

Shanahan et al., 2015:

Shanahan et al. (2015) explore the type and quantity of nature that is required to provide health benefits.

(Critique) – This research is again conducted under a city planning framework and so its conclusions around the dosage of nature aren’t suitable for the context of my work,as they relate to time spent in nature to the amount of green space/ nature that needs to be included in urban planning. However, my work focuses upon how to bring nature into city spaces through addressing existing spaces and structures.

Dosage of nature was defined by Barton and Pretty (2010) as a measure of time spent exercising in green environments. However other measures of dosage of nature have been utilised in ecological and health studies (Shanahan et al., 2015).

They discovered that urban nature can be utilsied to provide an impactful and cost-effective tool to reduce health risks. However, in order to activate this change, further research into the specific types and amount of nature required for each possible health outcome is required (Shanahan et al., 2015).

The work also provides the highly interesting and relevant fact that in 30 years’ time, 70% of the global population will live in cities  (World Health Organization, 2013). I found a slightly more updated statistic form the United Nations (2018) stating it is predicted that 68% of the global population will live in cities by 2050.

(Critique)- Shanahan et al. (2015) are unable to provide precise answers in their work as to the quantities or types of nature needed to initiative certain health benefits, making it very difficult to action their work without further studies on this topic being completed.

What I Learned:

  • Achieving aesthetics of natural environment is particularly important to impacting affective states and imporving emotional wellbeing (Schertz et al., 2021).
  • Longer, more immerisve natural experiences had the largest effects on mood, however these intercations are not always possible (Schertz et al., 2021).
  • Greenspaces have proven beenfits to mental wellbeing, especially hedonic wellbeing (Houlden et al., 2018)
  • 70% of the worlds population will live in cities in 22 years time (accurate figure taking the date the statistic was created into account) (World Health Organization, 2013).
  • People often underestaimate the benefits to their mood they will feel after interacting with nature (Nisbet and Zelenski, 2011)
  • People spend a disproportionate amount of time away from nature, by being indoors (Kahn et al. 2010).
  • Having connections with nature extends cognitive abilities through recharging attention learning capacities, memory, executive functioning, and improving creativity.Nature is also found to create a positive mood, boost psychological well-being and relaxation by reducing anxiety and stress (Kasap et al., 2021).
  • Nature can aid social cohesion via improving behavior, perspective taking and creating social value orientation (Kasap et al., 2021).
  • Well-being can be improved through reduced stress, negative moods, depression, and anxiety via building connections to nature (Kasap et al., 2021).
  • Utilising nature in spaces to promote and develop connections to nature can instill improved learning and cognition, mental health benefits and even aid the construction of more cohesive societies or neighborhoods (Kasap et al., 2021).
  • It is shown that virtual reality experiences of nature are effective in aiding mental health (Scates et al., 2020; Reese et al., 2021; Yin et al., 2020).

Reflections

Through this lit review around the benefits of nature, I have uncovered some incredibly compelling and intriguing information that I am going to implement in creating content for my community to inform around the power of biophilic design. For example, that 70% of the world’s population will soon live in cities, or that people underestimate the power nature can have upon their mood, or how Openlands was utilised to create interactive maps of nature.

Bibliography

Houlden, V., Weich, S., Porto de Albuquerque, J., Jarvis, S. and Rees, K., (2018). ‘The relationship between greenspace and the mental wellbeing of adults: A systematic review.’ PloS one13(9), p.e0203000.

Kahn Jr, P.H., Ruckert, J.H., Severson, R.L., Reichert, A.L. and Fowler, E., (2010) ‘A nature language: An agenda to catalog, save, and recover patterns of human–nature interaction.’ Ecopsychology2(2), pp.59-66.

Kasap, E.Z., Ağzıtemiz, F. and Ünal, G., (2021). ‘Cognitive, mental and social benefits of interacting with nature: A systematic review.’ Journal of Happiness and Health1(1), pp.16-27.

Nisbet, E.K., Zelenski, J.M. and Murphy, S.A., (2011). ‘Happiness is in our nature: Exploring nature relatedness as a contributor to subjective well-being.’ Journal of Happiness Studies12(2), pp.303-322.

Reese, G., Kohler, E., & Menzel, C. (2021). Restore or get restored: The effect of control on stress reduction and restoration in virtual nature settings. Sustainability, 13(4), 1995.

Scates, D., Dickinson, J. I., Sullivan, K., Cline, H., & Balaraman, R. (2020). Using nature-inspired virtual reality as a distraction to reduce stress and pain among cancer patients. Environment and Behavior, 52(8), 895–918.

Schertz, K.E., Meidenbauer, K.L. and Berman, M.G., (2021). ‘Understanding the Affective Benefits of Interacting with Nature.’ In Nature and Health (pp. 7-22). Routledge.

Shanahan, D.F., Fuller, R.A., Bush, R., Lin, B.B. and Gaston, K.J., (2015). ‘The health benefits of urban nature: how much do we need?.’ BioScience65(5), pp.476-485.

United Nations (2018) “68% of the world population projected to live in urban areas by 2050, says UN” United Nations [Online] https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html Accessed 25/10/21

World Health Organization. , Urban Population Growth, Global Health Observatory Database, (2013) World Health Organization, Accessed 25/10/21 www.who.int/gho/urban_health/situation_trends/urban_population_growth_text/en/index.html

Yin, J., Yuan, J., Arfaei, N., Catalano, P. J., Allen,J. G., & Spengler, J. D. (2020). Effects of biophilic indoor environment on stress and anxiety recovery: A between-subjects experiment in virtual reality. Environment International, 136, 105427.

Literature – Unpacking Online Communities for Nature In

Defining Online Community

For the purposes of my project, I am working largely from Preece’s (2000) definition of an online community, which denotes 4 components that an essential for a group to achieve the status of an online community.

These 4 components are as follows (Preece, 2000, p3):

  • Socially interacting people striving to satisfy their own needs;
  • A shared purpose like an interest or need that provides a reason to cooperate;
  • Policies in the form of tacit assumptions, rituals, or rules that guide the community members’ behavior; and
  • A technical system that works as a carrier that mediates social interaction.

The work of Dellarocas (2006) and Leidner et al. (2010) highlights that online communities also offer spaces for businesses, customers, and employees to collaborate.

Subsequently, my definition of an online community is: A space hosted on the internet, connecting people with common interests to serve a mutual goal.

I wish to note that the focus of the Nature In community to be online is predominately to allow the community to reach as many people from as many different countries, backgrounds, and ethnicities as possible. In future plans, there may be in-person community meetings, either through in-person talks and panel discussions or through natural events. However, such plans will fall beyond the scope of this master’s project.

Online Community Building

The work of Reheingold (2000) explores how online communities typically follow their own set of rules in terms of their growth patterns and building. Each community expands in its own organic way, which can be hard to predict.

Key principles can be applied to most online communities, but they require the application of interpersonal skills, intuition, and improvisation to be truly successful (Bowes, 2002). See the ‘building online communities for professionals’ section below to explore these principles more.

Building Member Attachment and Commitment in Online Communities

The works of Ren et al., (2012) offers a systematic breakdown of different attachment style to groups, as well as exploring possible design features that can help to increase attachment.

(Critique) – Although these works are informative, it is largely theoretical and conceptual rather than practical which isn’t helpful in looking at how to initially build and form the community. Perhaps this works may be of more use when the community is larger and beginning to be more established.

I found the book ‘Building Successful Online Communities’ (Kraut and Resnick, 2012) much more useful and informative in how to build committed community members, which can ultimately make the difference between a successful and an unsuccessful online community. Committed members are much more active within the groups, engaging more and drawing other members to get involved.

3 key types of commitment regarding online communities:

  • Affective commitment – feelings of closeness to group members
  • Normative commitment – feelings of obligations to the group
  • Need-based/ Continuance commitment – centered around incentives in the group and the quality of alternatives avalaible to the group increasing the costs of leaving

These attachments together determine how long and how committed people are within a community group.

(Critique) – Kraut and Resnick (2012) offer evidence-based ideas and easily implemented ways in which to build and also increase attachment, which will be very useful when growing the Nature In Community. For instance, the book offers examples of emails/ messages sent out to communities and picks out the key aspects to replicate to build trust, attachment, and commitment between your community members.

Knowledge Exchange in Online Communities

Law and Chang (2008) unpack knowledge fostering in communities under a social capital building framework. They explore the role of technology to build social capital through their 4 pillars of identity profiling, sub-community building, feedback mechanism, and regulatory practice and this social capital is then thought to be utilised to drive the contribution of knowledge into the community

For the purpose of the Nature In the community, I am looking to foster new knowledge between community members through collaboration and discussion, as well as exchanging knowledge to increase understanding and intelligence on topics amongst the community.

Faraj et al. (2011) demonstrate the power and use of online communities, as they allow knowledge exchange between apparent strangers often even without direct conversation. They argue it is the fluidity of online communities that dictates the success of passing knowledge in and out of the community. Fluctuations in the fluidity of factors such as time, identity, and social disembodiment of ideas can allow for opportunities in knowledge collaborations in response to the change of these factors.

(Critique)- Faraj et al. (2011) offer a strong theory for how knowledge exchange can occur and why, alongside examples of this. But there is little scope for how to artificially create these exchanges within the community. The theory is based around the change in interaction factors offering the opportunity for collaboration; thus, suggesting one or more of the factors would have to be manipulated for the opportunities to be artificially manufactured and stimulate knowledge exchange, but there are no given ideas of how to do this.

Building Online Communities for Professionals

The work of Bowes (2002) is hugely informative on the topic of forming a professional online community, as I am aiming to do with the Nature In Community. However, in the instance of Bowes the focus is on creating a professional community for educational professionals and looks to provide support and development rather than knowledge sharing and collaboration.

It is suggested to employ welcome messages for newcomers to the group to make them feel welcomed and nurtured, alongside the offering of a weekly or monthly newsletter (Bowes and Williams, 2000).

A balance between Ad hoc and structured activity is recommended to ensure community members have the opportunity for flowing discussion but the motives of the group remain clear and structured. This concept alines with my plans for Nature In, to post stimuli for collaboration and conversations between members, as well as informative content (Bowes, 2002).

Structured activities such as online guest events are outlined to include external knowledge in the community. In regards to Nature In, this is already something I am employing through my Panel Discussions and so I am very pleased to discover this is academically proven to aid the progression of my community (Bowes, 2002).

Bowes (2002) suggests professional online communities benefit from occasional face-to-face encounters/ meetings. This is in keeping with some of my future plans for the Nature in community and so in discovering this academic base for the decision, which corroborates my intervention findings, I will be sure to action this.

Summary of Learning:

  • My working definition of online community: A space hosted on the internet, connecting people with common interests to serve a mutual goal. Based on the work of Preece, (2000), Dellarocas (2006) and Leidner et al. (2010).
  • Building committed members is crucial to a online communities sucess
  • Committed and attached members are developed through: building commitment and trust between those wanting to stay in a group, encourgaing identity based attachemnet via a set of shared ideals, reducing forces that may undercut comittment such as feeling of disconnect in larger groups (Kraut and Resnick, 2012).
  • Knowledge exchange can occur in online communities from the fluctuation of variables such as time, identity and social disembodiment of ideas provding the opportuntiy for collaboration (Faraj et al., 2011)
  • Nuture members and new comers through welcome messages and monthly newsletters (Bowes, 2002)
  • To encourage community interaction and growth through implement a balance of ad hoc and strcutured content posting, offering organised events within the group (Bowes, 2002)
  • Host some in perosn events as well as online, so that community members can meet if tehy wish (Bowes, 2002)

Reflections

In conducting this literature review around community building I have formed a clear base of knowledge around communities to work from and a framework in which to begin building and growing the online community of Nature In.

Bibliography

Bowes, J., (2002). ‘Building online communities for professional networks.’ Global Summit of Online Knowledge Networks, Adelaide, Australia.

Bowes, J. and Williams, M. (2000), Building the VECO Online Community – a model for encouraging novices. National Journal of Teacher Education, Volume 25, number 1, Pp 60-72

Dellarocas, C., (2006). ‘Strategic manipulation of internet opinion forums: Implications for consumers and firms.’ Management science52(10), pp.1577-1593.

Faraj, S., Jarvenpaa, S.L. and Majchrzak, A., (2011). ‘Knowledge collaboration in online communities.’ Organization science22(5), pp.1224-1239.

Kraut, R.E. and Resnick, P., (2012). Building successful online communities: Evidence-based social design. Mit Press.

Law, S.P.M. and Chang, M.K., (2008). ‘Fostering knowledge exchange in online communities: a social capital building approach.’

Leidner, D., Koch, H. and Gonzalez, E., (2010). ‘Assimilating Generation Y IT New Hires into USAA’s Workforce: The Role of an Enterprise 2.0 System.’ MIS Quarterly Executive9(4).

Preece, J. (2000). ‘Online communities: Designing usability and supporting sociability.’ Chichester, UK: John Wiley & Sons.

Ren, Y., Harper, F.M., Drenner, S., Terveen, L., Kiesler, S., Riedl, J. and Kraut, R.E., (2012.) ‘Building member attachment in online communities: Applying theories of group identity and interpersonal bonds.’ Mis Quarterly, pp.841-864.

Rheingold, H. (2000). ‘The virtual community: Homestead- ing on the electronic frontier’ (rev. ed.). Cambridge, MA: MIT Press.

Outcomes from Immersive Natural Event

Due to the distributions on the first day of the event and then also issues with the light and noise present in the canteen area the event was held, there was low participation in the event. Subsequently, there is only a small amount of evidence collated to analyse.

Analysis and Evaluation of Outcomes:


Conversations:

The majority of participant interactions were interesting conversations with people intrigued by the event. These conversations predominately led to exchanges of contact details to keep in touch and to look to collaborate on future work, which was very exciting and valuable.


Feedback from Conversations with Participants:

  • Fine art student – 4D she was intrigued by the use of projections the event and took a video of it. She really liked the natural imagery from the peak district. 
  • Graphic designer – interesting thought for her how to include nature into her work and bring it into other practises of her life
  • architecture – she was interested in utilising it in her work but less so something she is super passionate about- she would be more interested if a client wanted it then she could use the resources to find out more about natural design.
  • Materials and deisgn MA student – looking how different materials can be utilised to replicate nature 
  • performance arts student – using the rave scene as a method of communication for integrating cultures loves the projections of nature and thinking of it in that way – wants to look to collaborate to utilise similar projections of nature in her work – but she is less focused on sustainability
  • Industrial designer student- wants to get in touch about collaborations, loved thinking how to fuse ideas of nature and humans together in the city space, really enjoyed watching the projections as she ate. She also recommends i look into the artist – Moon Ribas who exhibits how earthquakes impact humans through movement and dancing. 
  • narrative environments student- really interested in my project, she looks at how to communicate stories in a new way and environment. Her friend on her course is really interested in bringing nature and forests to people after covid with people still staying in she wants them to get outside and so she is going to pass my email onto her friend to look at working together in the future! She also really enjoyed the wind noise as she felt it made her really feel like she was in the space.

What I learned:

  • People enjoyed the video content and found the natural imagery engaging and relaxing
  • The video was thought-provoking in making people think about nature and when spoken to how they could include nature in their work. Perhaps to get the point of how to include nature in their work across to more people I could have displayed a poster by the video showcasing that very question.


Paper Sheets and Google Forms Questions:

However, despite offering QR codes to google forms of questions and displaying questions on large sheets of paper for people to write thoughts around, there was very little uptake in these activities. I had only 3 participants write feedback on the sheets and lots of this was one-word answers such as ‘peaceful’ and ‘relaxing’.


Perhaps I should have handed out bookmarks with the google forms QR code on the tables before people sat down so that they could answer the questions as they watched the video. Good thought if I do an event in similar circumstances in the future.

Feedback from Google forms:

What I learned:

  • The video helped people to feel the benefits of integrating with nature – peaceful, comfertable, calm and relaxed
  • The video provided insporation to include nature in work/ projects – thinking of developing pattern inspired by nature
  • People said they wished to visit other natural events and that it provided a small escape from the busy world of city life london.

These key takeaways suggest the event was a success in achieving its aims of showcasing the benefits of nature and how to include nature in city spaces in innovative and engaging ways, also in provoking ideas to include nature in professional work and building the Nature In community. However, the limited participants in the event do limit the success of these outcomes.


Online Nature In Communities:

I also promoted my online community groups on both LinkedIn and Facebook. I am still awaiting people to join the groups from the QR codes that I have handed out, and I am aware that leaving people to do this of their own accord means there is unlikely to be an uptake in the activity. The participants which I exchanged contact details (5 of them) I will contact to again promote them to join the group for conversion and collaboration on bringing nature into city spaces through their work.


Interestingly when conversing with the narratives environment student she was surprised the communities were online and not held in a physical space for conversation and collaboration. This was an angle I hadn’t really considered before as I had thought more to host panel discussion events or talks in person, not the community conversations themselves. The idea of hosting physical community meetings is something I will definitely look to explore more in the future.


Also, some people said they didn’t use linked in or Facebook only Instagram and so maybe I will look to expand the community on that platform too.

What I have learned/ Evaluation:

  • I gained connections with students off a vast variety of courses from industrial materials to narrative environments and preformance arts. It was really useful to hear the different perspectives on bringing nature into spaces and how everyone approches the topic differently but that it is a concpet the enagges people from a variety of fields.
    • Seeing the appeal of bringing nature into city spaces attract such a variety of people solidifield my decision to step away from limiting my work to hospiality businesses. The adjusted scope of my project helped to engage all of these individuals and can allow for future collaborations with them in the community to bring nature into cities through their work.
  • I furthered my skills in thinking on my feet. When uptake in the event was low, but I saw people watching the video from their seats I began to go round and hand out QR codes to individuals to try and gain their feedback and to heighten engagement in the event. I do however think that I should have done this sooner, as at the stage that I began doing this, the peak lunchtime slot was over.
  • The use of the video was enjoyed by many and provided the relaxing benefits of interacting with nature, it also served well in provoking thoughts around nature and even including nature in people’s professions.
    • I would look to utilise the video again in other events or situations
  • To consider hosting the community in perosn as well as online and on instagram as another platform alongside LinkedIn and Facebook

Reflection:

Looking to develop other events, I feel I need to focus upon inviting an audience rather than relying on engaging people already occupied in spaces, as this can be very hard to involve people as they don’t wish to spare their time. In order to establish such an audience, I feel it is appropriate to focus on building the communities online over the coming weeks with a view to hosting iterations of the event interventions in the future. Once a community begins to become established then the core community can invite their contacts and create a buzz around the vent so then passersby might be intrigued to get involved alongside the invited crowd.

However, there are positives to take from this event in that the projections provided the benefits of interacting with nature, as well as inspiring people to think of nature in their work; and the majority of participants stated they would be interested to visit future natural events.

Day 2 – Immersive Natural Event

Thanks fully CSM reopened today so I was able to conduct my event! The start of the event was very slow as the canteen was empty expect for 2/3 people until around 12:30pm. 

Setup 

Today I pinned the sheet up higher to hide as much of the purple border as possible. I also pinned up some of my sheets to write on the encourage people to come up and write ideas down, and this also helped to cover more of the purple board.


The light on the projection was still a big issue today. I feel that having moved the event to CSM so last minute this was a factor I overlooked slightly and it has really impacted the effect my event could have had.

Engagement With Stakeholders

  • performance arts student – using the rave scene as a method of communication for integrating cultures loves the projections of nature and thinking of it in that way – wants to look to collaborate to utilise similar scale de in her work – but she is less focused on sustainability and nature 
  • Industrial designer student- wants to get in touch about collaborations, loved thinking how to fuse ideas of nature and humans together in the city space, really enjoyed watching the projections as she ate. She also recommends i look into the artist – Moon Ribas who exhibits how earthquakes impact humans through movement and dancing. 
  • narrative environments student- really interested in my project, she looks at how to communicate stories in a new way and environment. Her friend on her course is really interested in bringing nature and forests to people after covid with people still staying in she wants them to get outside and so she is going to pass my email onto her friend to look at working together in the future! She also really enjoyed the wind noise as she felt it made her really feel like she was in the space.

Evaluation

Successes:

  • Good meaningful conversations with the participants I did interact with which can be followed up to lead to collaborations and their contributions to the online community.
  • I went round and started to hand out bookmarks with QR codes on to google forms of the questions and this enlisted some responses. In hindsight, I should have done this sooner rather than trying to speak to people on an individual basis that they were apprehensive might take up a lot of their time. Handing out the bookmarks so they could complete the question whilst they viewed the event in their own time was a much better idea.


Midground:

Many people sat eating sat to face and watch the video, suggesting they were intrigued by the event, but that was the extent of their interaction with the event.

Failures:

  • The location. The canteen was too noisy and bright with people focused on having a quick lunch and a chat that interacting with the event. This type of event possibly suits more passers-by or exhibit-style events rather than a space where everyone has ulterior motives for their use of time in the space. 
  • Writing on the sheets had low uptake.

Reflection:

I had positive feedback on the content and mission of the event, so I feel something similar could work effectively if utilised under a different setting. Possibly a projection event could work as part of an exhibit, or in a space with footfall (but not too light/ lights on!) 

I had some really interesting conversations with the participants that did engage with the event. I have the contact details for the vast majority of these participants and I plan to reach out to them all to get involved in the community and collaborate in the future.

Key takeaway – I was able to connect with many up and coming professionals within the design industry in a vast range of fields that were interested in learning how to bring nature into city space through their work.

Evidence

Please see link to google drive below containing images and videos of the event:

https://drive.google.com/drive/folders/1vb2r5DRSpB8EB59rznm-BJFx8Zo9AjmJ?usp=sharing

Day 1 – Immersive Natural Event

In running this event I encountered an obstacle completely out of my hands in that CSM had to close for emergency works to air ventilation at 1pm today and the estate’s team are unsure if the building will reopen on Friday as it is dependent upon whether they can fix the issues before then. This obviously threw a huge curveball into running my event as it only fully began at 11:30 and I had to pack everything up by 12:30 ready to leave the building. I am hoping the works will be completed so I can run the event properly tomorrow.

Positives of Event Setup:

  • The white screen on the ceiling was a big pro as it created a fully immersive experience where you could look up and experience the projections above as well as in front of you 
  • Handing out the QR code on bookmark worked well to allow people to look at the community in their own time 
  • Many passersby commented that they were enjoying the actual vidoe footage being showcased

Obstacles to Avoid in Future Setups of Similar Events:

  • Lights on at the side of the projections are controlled by motion sensors and so couldn’t be switched off. The light provided a lot of glare onto the screen which I would make a big effort to avoid in the future
  • The purple edge to the board. I pinned up a white sheet to cover the majority of the board but some edging was still apparent that was distracting to the eye.
  • Background music is being played in the canteen space. 
  • For future use of the video – slightly adujst the volume of certain clips even more so they are all of a similar sound level – I did try to do this in editing but when played on loud speakers there are still some slight irregularities

Engagement with Stakeholders:

  • Fine art student – 4D she was intrigued by the use of projections the event and took a video of it. She really liked the natural imagery from the peak district. 
  • Graphic designer – interesting thought for her how to include nature into her work and bring it into other practises of her life
  • architecture – she was interested in utilising it in her work but less so something she is super passionate about- she would be more interested if a client wanted it then she could use the resources to find out more about natural design.
  • Materials and deisgn MA student – looking how different materials can be utilised to replicate nature 

Evaluation

When testing the projectors in my flat it was a much more impactful experience. I feel this concept was slightly washed out by the open nature of the CSM canteen space. This may also be to do with the lighting in the space and so next time I will try to move slightly to a less bright space if at all possible.

However, I felt projecting onto the ceiling board was definitely a strong part of the intervention to create an immersive feel.

Reflection 

The experience struggled to get going as the canteen was a very empty space throughout the day, due to the building closing at 1pm when lunchtime is the busiest period for the space. I will look into rescheduling the event for another time when the building is back open.

Evidence

Please see link to google drive below containing images and videos of the event:

https://drive.google.com/drive/folders/1uPkcIxUYHmp3x0SXJPB2DfXTzdU5Inif?usp=sharing

Planning and Creating Immersive Natural Event

Event Summary

Immersive Natural Event 21st and 22nd October 11am-3:30pm at Central Saint Martins Canteen Space

This event looks to bring nature into city spaces and provide the health benefits of interacting with nature to people within the space. Such benefits include increased creativity, productivity, and positivity. The event aims to engage people with nature, encouraging nature to be included in their lives further and promoting the community practice I am developing as a space for professionals and designers to collaborate on bringing nature into their work. 

The event will utilise projections and speakers to showcase a video of natural scenery, which is focused upon the water. The video footage and audio are all shot and owned by me. Water is the focus of this event due to my meetings with expert stakeholders, such as Sue Thomas (expert in technobiophilia) who spoke to me about her reading and experience of utilising water to engage people with nature as an often under utilised but highly dynamic force.

All equipment will be loaned from the CSM loan store and so will be PAC tested. 

All cables will be taped down to the floor to avoid any tripping hazards. 

People wishing to get further involved in the event will be asked to write their answers to two simple questions on large sheets of paper, which I will supply. One of the questions will be before and one after their engagement in the event. I will also provide a QR code for people to scan which links to my online community page, should they wish to join.

I will be present at the event for its entire duration.

Aims of Event

  • To showcase innovative, engaging and dynamic ways nature can be brought into city spaces
  • To provide participants with the opportunity to intercat with nature and feel its benefits – such as increased creativity, producivity and positivity; reduced anxiety and stress
  • To establish interest from deisgn experts/ professionals in the CSM community to utilise nature in their work
  • To meet upcoming deisgners and indivudlas interested in making sustainably minded decisions to join my online Nature In Community

All of these aims are focused upon drawing interest in nature amongst creatives, specifically at CSM for this event, to demonstrate the power and value of biophilic design consequently growing interest and uptake in joining the Nature In community.

Planning/ Logistics

  • Origionally this event was to be hosted at Chelsea College of Arts, to have secured that opportunity I have had meetings with Chelsea canteen and estates teams. However, having the event at Chelsea presented a few logistical issues, as the equiptmet to be utilsied in the event is all to be hired from the CSM loan store. Therefore, I was going to have to transport the equiptment from CSM to Chelsea across the two days.
  • Subsequenlty, the estates manager at Chelsea offered to contact CSM estates to see if the event could be hosted in the CSM restaurant instead.
  • After many eails and last minute changes a meeting was arranged with CSM estates, events and canteen to finalise details to host the event at CSM. Thankfully everything was provisionally approved for the event following my risk assessment.
  • Following this meeting I reserached how to formulate a risk assessmnet form for an event and constructed my document to then send to the estates, events and canteen teams.
  • The risk assessment was approved on monday and so everything is now logistically in place for the event on thursday and friday.

Creating Video

  • All footage utilised in the video was shot by me during trips to regents park and also in my recent trip back home ot sheffield, where I live near the Peak District which offered a very valuable opporutnity to gather truley natural shots of water
  • I edited the video utilsing premier pro which was a new software for me and took a while to establish how to create the video I wanted, but I am very happy with the final outcome.
  • The video will loop back on itself to cover teh duration of the event

I also tested projecting the video in my flat to see the impact it would have in the event and test out any issues. Please see the google drive link below to the videos of testing the projector:

https://drive.google.com/drive/folders/13c8jJSqMpDPjT56LJo6_G87xkqE7A1b1?usp=sharing

Measures

  • Assessing the impacts of the event upon participants knowledge of the power and benefits of nature – how they experience these benefits from the event
  • Establishing if the event has insipred participants to utilise nature in their work

To measure these aspects participants will be asked to write their thoughts on a piece of paper upon entry in answer to certain questions:

  • How does this event make you feel about nature?
  • Does this event inspire you to include nature in your work and how?
  • Would you reccommend natural events to people and will you keep in touch?

These questions will also be linked into a google forms page that people can access via QR code to provide added details and also to leave their email for future contact

  • Growing the Nature In Communtiy
    • QR codes linking to LinkedIn Nature In Community, as well as another QR code to the Nature In Facebook Group for people who don’t have LinkedIn

What I Have Learned In Developing This Event:

  • Creating a Risk Assessment form
  • Editing a video to a standard fit for a professional event and utilisng effects on Premier Pro
  • Co-ordinating many different teams from events to estates and the canteen, to logistically get the event running
  • Developing relevant measures for the event are brief enough to ensure responses but that also provide enough infirmation for later effective evaluation
  • How to access not just already established professionals through internet searches on platforms such as LinkedIn; developng this event has helped me learn how to consider all types of professionals to jion the community that can influence change. For instance, the upcoming cutting edge creatives that study at CSM as well as the teachers.

Reflections:

It has been a long process in developing this event, largely due to the location change, and it has gone through many rounds of changes in developing the idea. However, I think with my new project direction centered around community building to tie all the threads of my work together, this event has the potential to be very powerful in changing perspectives and providing ideas/ knowledge of how nature can be brought into city spaces. Hosting the event in CSM is also very exciting to be able to access many upcoming designers which can join the discussions in my community group and begin to consider adding nature into their work.

Ideas Summary for Event:

Creating Community Group and Nature In LinkedIn Page

Why LinkedIn?

To launch the professional community of Nature In I have chosen to utilise LinkedIn groups. This is due to many professionals I am wanting to reach and bring into the community already having big presences on LinkedIn. LinkedIn has also been incredibly instrumental in my work on this project to access high-level experts and individuals by simply reaching out through messaging on LinkedIn and asking if they would be interested in getting involved with my work. LinkedIn was also suggested as a potentially valuable platform during my second panel discussion.

How Will The Community Be Launched?

The community will initially begin by hosting the individuals I have connected with through the journey of my master’s venture. These key experts will form the foundation of the group and I will use this base to build the content and conversation between community members to attract further experts to get involved in the group. I will reach out to all of these connections individuals so they are made aware of the aims of the community and also invite them to introduce any revenant professionals they know to the community. All community members need to be accepted into the group via my admin approval. 

Content Featured In The Community

I will curate and plan the content featured initially within the community. However, members will have the function to post in the group, I will simply approve the posts with my admin role. The posts will aim to promote discussion and collaboration among members which also providing knowledge/ information. The content will also include links to scheduled clubhouse discussions for members to join in on, as well as links to larger panel discussion style events that will be hosted via Streamyard on Youtube.

Future Plans for Growing the Community

I plan to expand the reach of my community by targeting people that lie outside my own niche and positionality so that I can attain multiple perspectives allowing for diverse discussions and truly innovative collaborations between members. I will access these potential members through LinkedIn searches, getting referrals from existing members and contacts, in-person meetings and through my immersive natural event on Thursday and Friday this week, where I will utilise the position of being in UAL to access upcoming designers and sustainably focused student to ask if they wish to join the community.

Looking to the future this community group may develop off LinkedIn into an app space or on the Nature In website (that I am in the process of developing). Additionally, to form this venture into a potential business, there may be a fee introduced to join the community group as a monthly subscription or to join the discussion talks. 

Reflection/ Evaluation

In order to ensure the community is developed as efficiently and works as effectively as possible, I will explore and unpack literature around community practice and community building over the coming weeks. I am also conscious to identify my positionality amongst forming this community and so I look to develop a statement of positionality over next week too.

Visuals of LinkedIn Page/ Group


Rebranding Nature In to Attract Leading Professionals

Due to the recent progressions in the direction of my project towards community practice, specifically targeting professionals I left it was necessary to do a slight rebrand and increase in quality of the branding around the enormity of Nature In that, I have developed to unify my work. I believed it was necessary to upscale the branding for Nature In so that it was up to professional standard to allow the work to be taken seriously and subsequently attract high profile individuals to engage with the community.

The Rebrand

The rebrand for Nature In has been comprehensive and has ensured that sizing and formatting across all platforms such as Facebook, Instagram, Youtube and LinkedIn are all appropriate and polished finishes. 

Below please observe the new rebrand of Nature In.

The Website

In the quest to increase the perceived standard of Nature In to be one that is fully accepted and admired by professionals, I have also been undertaking the development of a website. I secured the domain of www.naturein.co.uk which I plan to develop into a site showcasing all the work of Nature In and providing a unified source to access the different offerings. For instance, the webpage will include the Community, Talks and Events of Nature In as well as links to all social media pages, my blog, contact details and the about us page.

Please see below the mock-ups of the website at present. So far I have developed the homepage including the hyperlinks and created all the pages I currently wish to feature on the site. I am yet to add all content and images to the pages of the website. All images utilised in the site are my own and taken from personal intercations with nature.

What I Have Learnt:

  • In building the website I have discovered how to secure domains and attach them to a website building platform of square space that I have never previously done.
  • I have created a full brand package for Nature In, utilising photoshop. Photoshop is a platform I have been learning more about recently and for the first time have solely utilised for a project.
  • Analysed other professionally brandded companies to ensure the branding I was developing could stand up to the professional competition in the sector and surpass it. I looked at companies such as the Journal of Biophilic Design and Planted for this comparison.

Reflection/ Next Steps 

Having developed this rebrand of Nature In I will now move to create the LinkedIn page for the professional community I am to form. The page will feature the new branding and will be tailored to engage leading professionals and experts in natural design, biophilia and sustainability, as well as interior designers, architects and alike so that they can learn form the experts in how to include nature into their projects; and the expert scan collaborate to develop new applications of nature. I will also continue to finish developing the nature in website over the coming weeks by filling out the content of the remaining pages; following this I will publish the website.